Statistical data on online shopping reveals that;

1. At least 74% of shoppers abandon purchase after adding items to their cart.
2. The items with the lowest abandonment rate is health and beauty products at 68.2%
3. 23% of shoppers abandon carts because of shipping
4. Price comparison accounts for 18% of abandonment or shopping carts

The question after these statistics is then why do people abandon their shopping carts?

Today, we will discuss five of the top reasons why most shoppers abandon their carts.

These could be the reasons why most e-commerce sites are not making enough sales.

Reasons for abandonment

1. First of all, if your website is attracting the wrong visitors, then it’s likely this could be the reason why there is high cart abandonment.

The statistic has revealed that 34% of visitors who abandon their carts were not even there to make a purchase in the first place. They were just looking around. If your website is attracting many of these people, you are likely to have high traffic but low sales.

You should consider re-planning your marketing strategy

2. 23% of online shoppers abandon their shopping carts due to shipping reasons. This is why it’s very important to consider partnership options with professional shipping and courier services providers. It’s most likely for shoppers to abandon carts if they get bad feeds on shipping options.
3. It is also said that 18% of shoppers abandon carts because the want to compare prices. Shoppers are always on the watch for cheaper options so if they have a reason to doubt your price, they will try to find alternatives.

They will abandon their carts to go look elsewhere in other to compare prices. One way you can try to change this is by providing customer reviews. It makes the decision making easier as others have made similar decisions

4. Most people also abandon their shopping carts because they did not find suitable payment options. This reason according to statistics contributes to 6% of carts abandonment.This is why it is important to have as many payment gateways as possible.

5. People will abandon carts if they face technical issues during checkouts. For instance, if they have a problem completing a form during checkouts, they are likely to abandon the cart.

Technical difficulties are said to contribute 4% to the carts abandonments.

Sometimes we may see it as a costly method to seek the services of professionals but losing sales because of this reasons is not being fair to your business and profits.